|
Acne Treatment Market
|
- Global prescription market in 2006 was estimated at $3.3B.
- OTC market world-wide is estimated to be 2-4 times larger than the prescription market.
- OTC acne treatment sales are one of the fastest growing segments of the dermatological industry.
- 200+ % increase expected by 2011
- Expected market shares by 2011
- U.S. 28%
- Asia 33.5%
- Europe 27%
- Combination treatment products are the best sellers.
- Home “do it yourself” expected to represent the majority of new product launches.
- Many manufacturers have resisted entering the market due to safety hazards related to benzoyl peroxide.
- OTC Acne kits developed by dermatologists and advertised via infomercials grossed more than $600M in 2007.
- OTC products are as efficacious as prescription remedies and are more cosmetically elegant, more accessible, less expensive and less irritating.
|
| |
|
